PPC Agency Melbourne
A Melbourne Google Ads manager checking live paid-search performance on the dashboards behind her in a William Street office late in the afternoon
Google Ads & AdWords management across Melbourne

Melbourne Google Ads Agency for Campaigns That Earn Their Keep

Collins Street firms, Cremorne studios, Dandenong workshops and every trade between Werribee and Ringwood are bidding on the same handful of searches. As a PPC advertising agency in Melbourne, we run those auctions for you at a flat $750+GST per month, no lock-in, in an ad account registered to your business and yours to keep. An Adelaide plumbing client came to us after 5 agencies in 10 years and moved from 13 to 41 new Google enquiries a month. The Google Partner who builds the campaigns is the one who answers your emails, not a pod and not an offshore desk.

31.13%
roof replacement, conversion rate
3.01x
ecommerce return on ad spend
13 → 41
monthly enquiries, plumbing
$55.31
gutter replacement, per enquiry
8 years
inside Google Ads accounts
200+
campaigns built and managed
$3M+
in ad spend under management
Google Partner
certified agency
Where it usually goes wrong

The report looked healthy. The phone still didn’t ring.

Nobody in Melbourne sacks their agency over an ugly dashboard. They leave because a whole quarter went by and almost nothing landed in the inbox. The summary turns up on time every month, full of impressions, click-through rates and a tidy list of “optimisations”, and the one number you were waiting on (how many people actually got in touch) is nowhere on it.

If that’s where you are right now, here’s how to switch Google Ads agency without losing your account history, including what to ask for before you give notice.

What most reports are made of
Impression shareClick-through rateAverage position“Optimisations made”

Read the whole thing and you still don’t know whether the phone rang.

The line that pays
Tracked enquiries

Someone rang you, sent the form, or tapped the number on their phone. That is what we report on.

What we run

Every moving part of your Google Ads, from the search to the enquiry

Google Ads is the platform, and it was called AdWords before that. PPC is simply the billing model underneath it: pay-per-click. Either way it puts your business in front of someone at the exact moment they go looking. We handle Search, Shopping and Performance Max, build the pages those ads land on, and set the tracking so enquiries get counted instead of traffic.

Abstract Google search results layout with a highlighted top position

Google Search campaigns

Someone in the inner north, or out past Dandenong, searches for what you sell and the paid results sit above everything else. We build tightly themed ad groups and keep the match types disciplined, so your ad answers that search rather than chasing broad terms that were never going to convert.

Abstract ecommerce product grid with a rising return-on-ad-spend curve

Shopping & Performance Max

Retail and product businesses get Shopping and Performance Max, so your stock appears with a photo and a price while the buyer is still deciding. An ecommerce account we manage returned 3.01x ROAS (301% return on ad spend) over 30 days.

Abstract landing page layout with a call-to-action and a conversion-rate curve

Landing pages & tracking

Every service we advertise gets its own landing page, free, plus tracking that records calls, form submissions and phone-link taps. A roof-replacement page we built for a South Australian roofing account converted at 31.13%, because the page said precisely what the search had asked for.

Why clients stay

What Melbourne businesses get here that they weren’t getting before

None of it is clever. It is the short list of things that get quietly skipped everywhere else.

One flat fee, not a percentage

$750+GST a month, and it does not move when your budget does. Percentage billing pays an agency to talk you into spending more. A flat fee pays us to pull more enquiries out of the spend you already have.

You own the ad account

The account is registered to your business, not ours. If we ever part ways it goes with you, along with every conversion, keyword and year of history sitting inside it.

A Google Partner does the work

Chris Lourenco builds and runs your campaigns personally. 8 years, 200+ campaigns and $3M+ in managed ad spend, with nothing quietly handed down to a junior or an offshore desk.

Enquiries counted, not clicks

A conversion here means a call, a form submission or a phone-link tap. Impressions fill up a report beautifully and pay for absolutely nothing.

Targeting drawn around your patch

The Melbourne metro runs from Werribee to Pakenham and hardly any business services all of it. We point the budget at the suburbs you genuinely cover instead of paying for clicks an hour away.

Month to month, no lock-in

Cancel whenever you like. We hold on to the work by earning next month, not by holding you to a 12-month term you regretted in week 3.

Numbers from live accounts

What the Google Ads accounts we manage are doing

13 → 41

Adam Plumbing & Gas, an Adelaide plumbing client, after 5 agencies in 10 years: new Google enquiries a month climbing to 41 by month 4.

31.13%

A South Australian roofing account we manage: the roof-replacement campaign and its own landing page, holding $75.79 per enquiry.

3.01x

Headskinz, an ecommerce account we manage: ROAS of 3.01x, a 301% return on ad spend, measured over 30 days.

A screenshot, not a slide

Here is the dashboard those roofing numbers came off

A South Australian roofing and guttering account we manage, October 2025 to July 2026, running at roughly $230 a day. We have taken the client’s name off it. Everything else is exactly as Google reports it. The Google Partner who built that account is the person who’d build yours.

The Google Ads Campaigns screen of a South Australian roofing and guttering account we manage, covering October 2025 to July 2026. Roof replacement is converting at 31.13% and $75.79 per enquiry, gutter replacement at 30.00% and $55.31 per enquiry. The client is not named.
Roof replacement at 31.13% and $75.79 per enquiry. Gutter replacement at 30.00% and $55.31 per enquiry. A conversion here is a tracked enquiry (a call, a form or a phone-link tap), never a booked job.
The good kind of problem

The email asking us to pause the ads

Nothing had gone wrong. The work coming in had simply overtaken what they could physically get to:

A genuine client email asking us to pause their Google Ads because the influx of work had outrun what they could keep up with. The sender's details are redacted.
A genuine client email, with the sender details redacted.
Side by side

Us against the usual arrangement

Most of the gap opens up in how the deal is structured, well before a single ad goes live.

What you pay

Most agencies: A slice of every dollar you put through the account

PPC Agency Melbourne: A flat $750+GST a month, whatever you spend

Getting started

Most agencies: A setup fee on top, often $600+GST

PPC Agency Melbourne: $0 setup, tracking and analytics included

Who does the work

Most agencies: Whoever in the pod has capacity that week

PPC Agency Melbourne: A Google Partner working in the account directly

Pages the ads point at

Most agencies: Your existing site, or $500+GST a page to fix it

PPC Agency Melbourne: A free landing page for every service you advertise

Whose account it is

Most agencies: Opened in the agency name

PPC Agency Melbourne: Registered to you, and it stays with you

What lands in your inbox

Most agencies: Impressions, clicks and a note about “optimisations”

PPC Agency Melbourne: Tracked enquiries: calls, form submissions, phone-link taps

Where the ads show

Most agencies: Presence or interest, the default nobody bothers changing

PPC Agency Melbourne: Presence only, so your budget follows people in Melbourne

How long you sign for

Most agencies: A minimum term, agreed up front

PPC Agency Melbourne: Month to month, cancel when you want

Not sure Google Ads is worth it in your part of Melbourne?

Send us the account and we will go through it along with your market, then give you a straight answer either way. It costs nothing and there is nothing to sign.

Real Google reviews

What Melbourne clients say

Chris has blown me away by his knowledge of Google ads. Within the first day of launching my ads i received a client. Don't know how he does it but he delivers. His prompt and efficient work ethic is above and beyond my expectations I would not hesitate to get him on your side and watch your traffic flow in. Thank you Chris
jason mildwaters
We've recently switched over from another marketing agency to Chris and I've been nothing but impressed. He's onto everything straight away. He's redone all of our site for us and is very proactive. I couldn't recommend Chris and his team higher.
Travis Dunn
Knowledgable, intelligent, talented and gets results. Chris took the time to truly understand our business and brand profile, and has embarked on a continuous journey to lift our performance through google. We are very appreciative of his dedication and his ability to increase traffic and generate leads from our website. We recommend him and thank him for his awesome service.
John Filosoglou
Chris helped us with our website redesign and Google Ads. He was awesome from day one and got everything up and running so quickly. We are both thrilled with how everything has come together and would recommend Chris in a heartbeat to anyone and everyone
Alexandra Ford
Chris is the Google Guru! His knowledge in this area, coupled with his intent on understanding your business objectives, really makes for successful results. He is knowledgeable, authentic and trustworthy, and I can't recommend him and his services strongly enough. His divine French accent is the cherry on top
Maryanne Noon
I contacted Chris seeking help with my SEO website design and Google Ads. Chris is an expert in his field and has a wealth and generosity of knowledge. His dedication towards helping me improve my business, together with his professionalism and responsiveness makes him an absolute pleasure to work with. I would certainly recommend his services to anyone. Cheers for all your support Chris!!
Jason Towse
Who this suits

The Melbourne businesses we work best with

Trades & home services

Plumbers, sparkies, roofers and every trade whose week is decided by the phone. An Adelaide plumbing client we manage went from 13 to 41 new Google enquiries a month, reaching 41 by month 4.

Ecommerce & retail

Shopping and Performance Max for anyone selling a product, whether the stock ships from a warehouse in Campbellfield or a shopfront on a high street. An ecommerce account we manage returned 3.01x ROAS across 30 days.

Professional & local services

Clinics, studios, consultants and single-site operators, where one enquiry is worth real money and worth tracing back to the search that produced it.

The whole price

$750+GST a month, and $0 to set up

That covers the account build, the settings, the tracking and analytics, and a free landing page for every service we advertise. Nothing is locked in and we never take a cut of your spend: the budget is separate and goes straight to Google inside an account registered to you, so it stays yours whatever happens next. Most Melbourne businesses start from around $1,500/mo in ad spend.

Want the arithmetic before you commit? The Melbourne Google Ads cost guide separates the management fee from the ad spend and shows what a monthly budget realistically buys in a market this crowded.

The process

3 steps from search to enquiry

1

Start with a free review

We go through your account and what Melbourne customers are actually typing into Google, then give you a straight answer on whether paid search is worth your money.

2

Campaigns built, then managed

Keywords, negatives, ad copy and a landing page for each service you advertise, all run for a flat $750+GST/mo with nothing locking you in.

3

Count the enquiries, not the clicks

Calls, form submissions and phone-link taps, tracked and visible to you, inside an ad account registered in your name.

Frequently asked questions

What is actually included when a Google Ads agency runs your account?
Everything that sits between the search and the enquiry. Keyword and audience selection, the ad copy, the landing page each service needs, the bidding, and conversion tracking wired up so a call, a form submission or a phone-link tap is recorded properly. As a Google Ads agency Melbourne owners can question line by line, we lead every report with enquiries and leave the click counts further down the page.
How do I tell a good Melbourne Google Ads agency from a poor one?
Ask 2 things: who touches the account, and what gets counted as a result. PPC Agency Melbourne is a Google Ads agency Melbourne businesses deal with directly. Chris Lourenco, a Google Partner with 8 years, 200+ campaigns and $3M+ in managed ad spend behind him, builds and runs the account himself. Paid search is the only thing we sell, so no part of the fee is padded out with work you never asked for.
Are Google Ads, PPC and AdWords different things?
They all describe the same job. Google Ads is the platform the campaigns run on, and it traded under the name AdWords until Google retired it. PPC just means pay-per-click, the model where a click costs you money and an impression does not. So whether you went looking for a google ads agency melbourne, an adwords agency melbourne or a ppc agency melbourne, you were looking for this.
Who do I deal with day to day?
Chris Lourenco, every single time. Your account does not get passed to a pod, to a junior practising on your budget, or to an offshore desk overnight. The person who built the campaigns is the person who picks up when you ring.

Find out what Google Ads is really worth to your Melbourne business

Send through what you sell and the suburbs you want the work from. We look over your account and the competitors bidding against you, then tell you plainly whether paid search stacks up. Click costs are quoted live from your own account, and most businesses start from around $1,500/mo in ad spend.

Rather pick your own time? Take a free 15-minute AdWords audit slot.

CallFree review