Paid search in Melbourne is crowded, and the accounts that hold up are the ones somebody is actually in every week. That is the job here. The platform plenty of people still call AdWords, rebuilt from the keyword list up, adjusted as the numbers come back, pointed at landing pages written for the search rather than a homepage, with conversion tracking that can be checked. One flat $750+GST per month, never a percentage of what you spend. As a Google Ads agency working across the Melbourne metro we run Search, Shopping and Performance Max, and the number we report on is enquiries: a call, a form submission or a tap on the phone link. Clicks are not the scoreboard.
A homeowner in Bentleigh or a site manager in Cremorne types the exact job you do. The only question is whether yours is the first name on the page. Melbourne buyers search suburb by suburb, so we group keywords tightly and write the ad to match the phrase instead of running one broad campaign across the whole metro. Relevance that close, backed by a real Google Business Profile, is how a smaller operator outranks a bigger name on local paid terms.
If you sell products, the shelf is the search results page and the photo does most of the persuading. Shopping and Performance Max put your range in front of people already reaching for their card, with the feed, the titles and the bidding kept in order. An ecommerce account we manage returned 3.01x ROAS, a 301% return on ad spend, over a 30-day period.
The ad only buys the visit. What happens in the next 10 seconds decides whether you get an enquiry, which is why every service you advertise gets its own page, free, and why every call, form and phone tap is tracked back to the keyword that caused it. On a South Australian roofing account we manage, the roof-replacement campaign converted at 31.13% at $75.79 per enquiry, because the page answered that one search instead of sending traffic to a general homepage.
The map comes before the budget. Melbourne stretches from the western growth corridor out past the eastern suburbs and down into the south-east, and paying for clicks from an area you would never drive to is the fastest way to waste a month. We set the targeting around the suburbs your jobs actually come from, then cut what is left over.
Click costs get quoted live, not promised. What a click costs depends on your trade, the exact phrase and who else is bidding that week, so any agency naming a figure before it has seen your keywords is guessing to win the pitch. We pull the current numbers for your terms during the free review and show you what we see.
An enquiry counts, activity does not. On a South Australian roofing account we manage, sitting at roughly $230 a day, enquiries come in between $55.31 and $75.79 each. A conversion there means a person made contact by call, form or phone tap. Nothing softer gets reported as a result.
Send through what you sell and the suburbs you want the work from. We look over your account and the competitors bidding against you, then tell you plainly whether paid search stacks up. Click costs are quoted live from your own account, and most businesses start from around $1,500/mo in ad spend.
Rather pick your own time? Take a free 15-minute AdWords audit slot.