PPC and Google Ads results, reported without the spin
Nothing on this page is a projection, an industry average or a tidied-up estimate. Each figure sits inside a live Google Ads account we log into. Now the part most agencies bury: we do not yet run an account for a business trading in Melbourne or anywhere in Victoria, so every case below wears the market it genuinely belongs to. And when we write conversion, we mean 1 tracked enquiry: a phone call, a submitted form, or a tap on a phone link. Our counting stops there. What that enquiry becomes afterwards happens inside the business, well past the point where our reporting can honestly reach.
An Adelaide plumbing & gas business
Read this one as an Adelaide story, because that is exactly what it is: a plumbing and gas client a state border away from Collins Street, never a Melbourne account. By the time it reached us it had been passed between 5 agencies over 10 years, and the brief had shrunk to 1 line. Fewer slide decks, more phones ringing. Enquiries arriving through Google climbed from 13 a month to 41 a month, and 41 was on the board by month 4. The budget never moved. What moved was the campaign build: aimed at the person searching with a burst pipe rather than at making the account look busy.
A South Australian roofing client
Also not local: this roofing and guttering account trades in South Australia, and we flag that every time the numbers get repeated. Spend sits at roughly $230 a day. Instead of pushing 2 different services onto 1 catch-all page, we wrote a landing page for each and sent only the matching ads to it. The measured window runs October 2025 to July 2026. Over that stretch both search campaigns hold above a 30% conversion rate, at a cost per enquiry that stays small next to the value of a full roof or a full gutter run.
Roof replacement page
Gutter replacement page
Same definition applies: a call, a form submission or a phone-link tap. Never an assumed job. Holding both campaigns above 30% on a budget of that size is simply what a page does when it answers the precise thing the searcher typed.
An ecommerce account we manage
Retail gets judged on a different axis. Enquiry counts matter less than what comes back for every dollar that goes out. Across the 30 days to 21 July 2026, this ecommerce account we run returned 3.01x ROAS, a 301% return: A$8,637.93 of spend against A$25,977.17 in conversion value, off 274.20 conversions. Shopping and Performance Max only pay like that once the product feed is clean and the structure sitting under them is sound, and not a day earlier.
Choosing a PPC agency in Melbourne should rest on what you are shown, not on what you are told. So: the figures above come out of the accounts described above, and any dashboard or landing page image on this site is an export from one of them, never a mock-up and never something bought from a stock library.
Ready for a Melbourne Google Ads account reported this plainly?
Send through what you sell and the suburbs you want the work from. We look over your account and the competitors bidding against you, then tell you plainly whether paid search stacks up. Click costs are quoted live from your own account, and most businesses start from around $1,500/mo in ad spend.
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